Thursday, July 13, 2006

The Latest?

I don't mean to go all Poynter on everyone, but seriously... like every CNN lead to reporters is "What's the latest steve?" Aren't there more effective leads to reporters than "In Haifa, CNN reporter Ben Wheadaman is live. Ben... What's the latest?" or "With the western wildfires, CNN's Kyung La. Kyung, what's the latest?" How bout "Kyung, we hear the fires have scortched more than 200,000 acres already.... Thats right anchor..."


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